

2026 Creative Futures Lab Conference Program
Tuesday, September 29, 2026
Pyle Center, 720 Langdon St. UW Campus
Accommodations
Schedule
8:30am – 9:00am: Coffee and Refreshments
9:00am – 9:15am: Opening Remarks
- Derek Johnson, Professor and Department Chair of Communication Arts at UW-Madison
9:15am – 10:00am: Keynote Address 1
- What futures does AI make possible for creative industries?
- Ben Relles, Creator and Entrepreneur, Reid AI
10:20am – 11:10am: Breakout Session 1 – Practices
- What changes have we already seen in the day-to-day practices of creative workers and to what future challenges might those current trends lead? How do account for the specifics in different industry sectors?
- Music and Podcasting
- Film and Television
- Social Media and Marketing
11:15am – 12:05pm: Breakout Session 2 – People
- How have work forces, local communities, and media audiences responded to the potential of AI creativity? What challenges and opportunities do those responses pose?
- Workforces
- Local Communities
- Media Audiences
12:00pm – 1:00pm: Lunch
1:15pm – 2:15pm: Keynote Address 2
- Tarleton Gillespie, Principal Researcher at Microsoft Research New England and Adjunct Associate Professor in Communication at Cornell University
2:25pm – 3:15pm: Breakout Session 3 – Platforms
- Intellectual Property
- Tech Policy
- Platform Futures
3:25pm – 4:25pm: Panel Discussion
- How can we work together to advance these questions over the next year?